American Family vs. Farmers Car Insurance (2023)

If you’re reading this, you are most likely trying to decide between American Family and Farmers Insurance as your next car/home/life insurer. Should that be the case, you’re in the right place. American Family vs. Farmers: Which is the best for you?

If you would like to learn more about Farmers, feel free to read through our Farmers Insurance Review.

Before we begin, feel free to type your ZIP code into our free and helpful tool above to find affordable car insurance rates from insurers in your area. You may just be able to find rates from Farmers and American Family as well.

What can Farmers insurance do for you?

One of the best ways to see if an insurer is right for you is to analyze their pricing structure. Let’s take a look at Farmers’ rates in comparison to state averages.

As you can see, out of the 32 shown states, Farmers auto insurance is cheaper in only nine.

It’s logical that the more you’re on the road (i.e. longer commutes) the higher your premium will be. Let’s take a look at Farmers’ prices for different commute levels.

As you can see, surprising as it is, their pricing structure for varying commutes is negligible. In fact, the difference is just under $30 a month.

Farmers’ primary discount is through an app called Signal. This tracks driving behavior and allots a corresponding discount for safe driving behavior.

This program offers a variety of discounts. On top of your monthly discount, you also get a five percent discount just for having the app installed.

Let’s move on by comparing American Family with what we’ve read about Farmers Insurance.

What can American Family insurance do for you?

Let’s start here the same way we started with Farmers, by looking at the price. Take a look at the following table to see American Family’s rates in comparison to state averages. You can also take a look at our American Family Insurance Review to learn even more about this company.

Compared to Farmers, American Family is cheaper than quite a few more state averages. In some states, the differential is far more substantial. For instance, American Family is 138% cheaper than the state average in Wisconsin.

Just as we analyzed Farmers’ Signal program, let’s look at American Family’s Dreams Restored program.

This finds the cheapest auto body shops in your area, should you find yourself in a position where your vehicle requires repairs.

How do Farmers and American Family ratings compare?

Let’s look at one final element to compare these companies: their ratings. This table shows the ratings from A.M. Best and the BBB, amongst others.

An A from A.M. Best and A+ from the Better Business Bureau are pretty terrific. Now, let’s see how American Family measures up.

As you can see, their ratings are fairly comparable, though Farmers scored a bit better with the BBB.

In closing, these are all factors to analyze. Even still, don’t consider yourself relegated to these two companies. Comparison shop thoroughly. Make the insurers sell you on why they should be your choice. Furthermore, be sure to take advantage of any and every discount that suits your needs.

Are you ready to buy car insurance? Get a start on finding your next insurer by typing your ZIP code into our free and helpful tool below to get car insurance quotes in your area. Which car insurance company is best for you? Find out now.