ShareBuilder Review & Complaints: Brokerage & Retirement

Our ShareBuilder review finds the investment company is below average. It provides only basic investment tools for active traders, and their high fees make this a less than ideal choice for any day trader looking to build an investment portfolio.

Are you looking for free insurance quotes?

secured lock Secured with SHA-256 Encryption

Eric Stauffer is a former insurance agent and banker turned consumer advocate. His priority is to help educate individuals and families about the different types of insurance they need, and assist them in finding the best place to get it.

Full Bio →

Written by Eric Stauffer
Founder & Former Insurance Agent Eric Stauffer

Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insuranc...

Full Bio →

Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years Leslie Kasperowicz

UPDATED: Mar 11, 2022

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We are not affiliated with any one insurance provider and cannot guarantee quotes from any single provider.

Our insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different insurance companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about insurance. Our goal is to be an objective, third-party resource for everything insurance related. We update our site regularly, and all content is reviewed by insurance experts.


Trading Platform
Research Tools
Investment Choices

ShareBuilder, along with its parent company Capital One, operate under the sentiment that investing need not be so complicated. This mantra is evidenced in their website design. Only moments after initially visiting the homepage, it becomes clear, which I must say is refreshing considering the number of complicated, clunky brokerage websites available.

ShareBuilder seems to have tailored their business plan to the novice investor. This strategy of befriending the little guy is contradictory to most of their direct competition; for this reason, it seems ingenious and, moreover, appears to be working.

With ShareBuilder you get what you get, and that is not very much. But it is for this reason precisely that it is the perfect online brokerage solution for beginner investors. This is a different demographic than say, Vanguard, which is built for the long-term investor with significant funds.

What fees are there?

“A big high-five for $6.95.” –

ShareBuilder’s $6.95 stock trade fee and option base fee come in lower than the full-service brokerage houses including, Fidelity, E*Trade, Scottrade, TD Ameritrade and Charles Schwab. However, they are considerably higher than Options House ($4.75) & TradeKing ($4.95), both considered discount brokers and therefore are more appropriate for cost comparison.

To recap cost, ShareBuilder does well in positioning itself in the saturated market of online brokerage firms by gunning for the little guy. However, seems to contradict this approach with comparably high investment costs. These costs may be justified as ShareBuilder has built their reputation on automatic investing (tailoring to the novice trader instead of the experienced day trader), meaning these higher transaction fees will be realized less often than someone actively updating their positions.

Are you looking for free insurance quotes?

Your one-stop online insurance guide. Get free quotes now!

secured lock Secured with SHA-256 Encryption

What is the trading platform like?

ShareBuilder, unlike most online brokerage houses, does not offer many trading online interactive tools, at least in the traditional sense. You can still trade via the online platform. This simplistic method of offering a few tools and platforms aligns with ShareBuilder’s goals, to provide a streamlined and easy to use system, but can significantly handicap an active trader looking for cutting edge tools and data.

Why is this important to you?

If you are an investor looking to research market trends, view live-streaming access to news, and wanting to take this information as it happens in real time, ShareBuilder will let you down. But at the same time, remember you are not paying for these services either. Sharebuiler will provide the basic, necessary tools required for a customer to  manage a portfolio and make trades, but most importantly, make it easy for an investment approach geared towards automation rather than someone who has a set plan.

To the point of automation, ShareBuilder offers what they call an Automatic Investment Plan which essentially enables you to build a portfolio steadily over a period of time through reoccurring deposits and automated options, exchange-traded fund, and mutual fund purchases. This plan is a good investment option for the beginner, or anyone who wants to be more hands-off.

ShareBuilder offers “Portfolio Builder,” allowing the investor to construct a portfolio designed to their investment style, offering more customization than the Automatic Investment Plan. With other firms, this is often accomplished with the assistance of experienced trade professionals and money managers (as well as a high price tag). The difference between the standard approach to portfolio creation and diversification and ShareBuilder’s approach, is that this company has simplified it for the novice investor. It certainly does not mean it is better, long-term, but it will get someone with little experience, at least, pointed in the right direction.

The Portfolio Builder will take you by the hand (figuratively of course) and go step-by-step through the process of diversification, ensuring you do not place all of your eggs in one basket and understand how to balance your investments.

Portfolio Builder offers:

  • Low initial investment requirements ($200)
  • Dollar-cost averaging (including partial shares)
  • Flat commission per portfolio

What retirement plans are there to choose from?

ShareBuilder makes retirement savings a no-brainer.

Although they do not offer a bunch of in-house, market tested mutual funds like the Vanguard’s of the world; they do offer a non-intimidating approach to saving for your future.

Here is what they offer:

  • Traditional IRA’s
  • Roth IRA’s
  • Rollover & transfer options
  • 401k options

If you are new to the world of retirement saving, have relatively little funds and are simply looking to take that first step, ShareBuilder is worth considering (especially if you bank with Capital One 360).

ShareBuilder IRA’s offer:

  • Access to no-load mutual funds, bonds funds, stocks & ETF’s
  • No annual maintenance fees
  • Access to retirement specialists (business hours) by phone & live chat
  • Free access to the Knowledge Center

ShareBuilder also offers tools, such as Retire MyWay, that interacts with the investor to help determine things like the required amount of savings and automated contributions based upon goals later in life.

What banking features are there?

ShareBuilder offers extensive banking services, including checking, savings, business savings accounts, and loans. These are provided through their banking arm, Capital One 360 (Formally ING Direct).

Let’s take a look at what is offered:

  • 360 Checking
    • 38,000+ Allpoint® ATM’s
    • No monthly fees
    • No minimums
  • 360 Savings
    • No minimums
    • No fees
    • Variable APY
    • FDIC insured ($250,000)
  • Loans
    • Mortgage solutions
    • Quick & easy application process
  • Business Savings Accounts
    • No fees & no minimums
    • 401(k) business solutions

The bottom line here is that their banking services are great. The rates are reasonable given the current interest landscape, and the ease-of-use knocks it out of the park.

Are you looking for free insurance quotes?

Your one-stop online insurance guide. Get free quotes now!

secured lock Secured with SHA-256 Encryption

What is the bottom line?

ShareBuilder is, by their own assessment, considered a discount brokerage house, offering less frills and gimmicks in an effort to pass cost savings on to you, the end user. They have positioned themselves in the market to be attractive to the novice investor looking to take advantage of their automatic investment strategies through scheduled, reoccurring deposits.

ShareBuilder’s simplified website design, non-existent trading platforms, high cost, and minimal investment tools make them a below-average  brokerage service provider for an active trader.

Are you looking for free insurance quotes?

Your one-stop online insurance guide. Get free quotes now!

secured lock Secured with SHA-256 Encryption