Pure Insurance Review & Complaints: Home & Auto Insurance (2023)

With a member-focused approach to insurance, PURE is a relatively new company geared towards those with a lot of assets to protect. For those in search of an alternative to large insurance companies and a lot of extra membership benefits, PURE is a company that is worth looking at.

Who is PURE?

PURE stands for Privilege Underwriters Reciprocal Exchange, and is a member-owned company. Their clients are referred to as members, and the company is structured in a manner similar to a mutual insurance firm.

Premiums from their members are pooled, and claims are paid out of that pool. Any money that is left over after claims and operations (profit) is held in special accounts called subscriber savings accounts.

Each member has their own account, and any profit it is distributed proportionately based on total premiums paid for that year. This money can be used by PURE to pay future claims, and is distributed to the individual (or estate) if the membership is ever canceled.

The company has been in business since 2006, and has seen slow but steady growth. PURE currently offers their products in every state except for Alaska and Idaho, but intends to complete their expansion to those states soon.

PURE aims its products at what they call “carefully selected” members, most of whom are affluent and considered to be low-risk. PURE uses a committee of appointed members called the Subscribers Advisory Committee to help determine the future of the company, keeping members central to how they operate.

Currently, PURE offers a selection of insurance products for individuals, all of which are tailored to the needs of the affluent.

What insurance products are available from PURE?

The lineup of personal insurance products from PURE makes it clear very quickly that they are designed for well-off families with a lot of valuable assets. Each policy option is designed to protect these customers from the extreme cost of repairing or replacing their valuable items and offers customizable coverage to promote an exceptional member experience.

Auto Insurance

PURE’s Private Fleet Auto Insurance is designed for people who own more vehicles than there are drivers in the household. The company promises customers the benefit of lower premiums based on the fact that not all of those vehicles can be operated at once.

The Private Fleet plan covers a range of different types of vehicle, including daily drivers, collector cars, motorcycles, luxury motor homes, and more. Each vehicle in the household are covered under one policy and one payment.

Features in the Private Fleet plan include:

• Agreed Value coverage for all vehicles
• Gap insurance for loan or lease
• Unlimited roadside assistance
• Original Manufacturer Equipment used for all repairs
• Worldwide coverage
• No limit on rental car during repairs
• Uninsured Motorist protection with no deductible through collision coverage

Home Insurance

PURE’s High Value Home Insurance coverage is designed to protect homes that are above average in both construction and value.

The program includes features not seen in most standard home insurance policies that are designed to provide the most comprehensive protection for any luxury home purchase, such as:

• The option to rebuild, replace, or take a cash settlement
• Guaranteed Replacement Cost for personal property
• Sewer and Drain Backup Coverage
• Equipment Breakdown Protection
• Preventative Actions coverage, which covers the cost of upgrades and improvements to prevent a loss from recurring
• Extended Jewelry Coverage
• Coverage for damage to a neighbor’s property
• Pet Medical coverage

Additional Products

Here are the additional types of coverage you can get with PURE.

Jewelry, Art, and Collections Insurance: This product is designed to protect personal property like high-value collections and individual items beyond the limits of a homeowner’s insurance policy. Coverage is worldwide and includes itemized cost and blanket coverage with options for when one of a pair is lost or damaged.

Personal Excess Liability Umbrella Coverage: This type of policy was designed to protect above and beyond what is available from the basic coverage provided by auto and home insurance policies; this coverage is available for up to $25 million.

Watercraft Insurance: PURE provides coverage for a variety of boat types, from small craft to luxury yachts, with agreed value coverage and a range of other features.

Flood Insurance: PURE has a comprehensive flood insurance program that goes above and beyond standard policies. Their Flood Solutions program can be customized to meet the needs of each homeowner, providing peace of mind to any waterfront property owner.

What are the rates like with PURE?

Since quotes are not easily available and products only offered to members, price comparisons with PURE are not easy to obtain. However, as a company aimed at a very affluent market, it is unlikely that PURE’s intent is to offer the lowest rates, but rather rates that are competitive within their specialty market and supported by a lot of features and membership benefits.

PURE does promise lower rates on vehicles that exceed the number of drivers in the household, but again, this is likely to only be considered an insurance bargain by those who have a high-end or luxury vehicle and need a lot of protection beyond what basic coverage can supply.

What does consumer feedback say about PURE?

PURE’s slogan is “Love your insurance”, and it appears most of their members do feel that way. Although the company is not accredited on the Better Business Bureau website, PURE has an A+ rating with the BBB. The company has an impressive zero complaints in the last three years.

A search came up with no complaints from PURE policyholders and little in the way of reviews of the company at all, either positive or negative.

Claims Process at Pure Insurance Review 

Ease of filing a claim (Online, Over the Phone, Mobile Apps)

PURE Insurance offers multiple channels for filing claims, ensuring convenience for its members. While they don’t provide online claims reporting, members can request a proposal through their website by providing contact information and the best time to reach them.

Additionally, PURE Insurance has an email address ([email protected]) dedicated to reporting claims. For those who prefer phone communication, there is a 24/7 toll-free number (888-813-PURE) available. This multi-channel approach caters to different member preferences.

Average Claim Processing Time

PURE Insurance prides itself on providing exceptional claims service. They assign an adjuster to work directly with members throughout the claims process, ensuring a personalized and efficient experience. While specific information about the average claim processing time is not provided in the article, the company’s commitment to prompt and attentive claims handling is emphasized.

Customer Feedback on Claim Resolutions and Payouts

PURE Insurance aims to create a positive member experience, and this commitment is reflected in their claims handling. According to the article, PURE Insurance has an A+ rating with the Better Business Bureau and no complaints in the last three years, indicating a high level of member satisfaction.

While the article mentions a lack of online reviews, the BBB rating serves as an endorsement of their customer service and claim resolution.

Explore the Digital and Technological Features of Pure Insurance Review

Mobile App Features and Functionality

The article does not provide specific details about PURE Insurance’s mobile app features and functionality. However, given their commitment to member satisfaction and convenience, it can be assumed that their mobile app offers essential features for policy management, claims reporting, and possibly other digital tools.

Online Account Management Capabilities

The article does not delve into specific online account management capabilities offered by PURE Insurance. However, it’s reasonable to expect that their online platform provides members with the ability to manage their policies, view documents, make payments, and possibly track claims online for added convenience.

Digital Tools and Resources

While the article does not outline specific digital tools and resources provided by PURE Insurance, it mentions the company’s dedication to offering a comprehensive member experience.

It’s likely that PURE Insurance offers a range of digital resources such as educational content, policy management tools, and possibly risk assessment tools to assist their affluent members in protecting their assets effectively.

What is the financial strength of the company?

Rating Company	Grade	Financial Outlook
AM Best	A-	Positive
Fitch	N/A	N/A
S&P	N/A	N/A

What is the bottom line?

PURE is a recent addition to the lineup of companies aiming their policies at the affluent; major competitors would be Chubb and AIG. For those who fit into the right tax bracket and are looking for a change from the usual insurance company, PURE is well worth a look. They have solid products and a long list of membership benefits as well. They are dedicated to providing excellent service and offer what appears to be the most comprehensive coverage insurance plans for anyone who needs a higher-than-average policy limit to protect their belongings.

For those who are of a more modest lifestyle, PURE is unlikely to be a good fit. The average consumer could easily find better rates from a different auto insurance company if they don’t currently own a high-value or luxury vehicle. Similarly, they can get a more competitive rate for their homeowners insurance policy as well if they don’t currently own any high-value or luxury property.

For those who are of a more modest lifestyle, PURE is unlikely to be a good fit.